Business and Law Courses

Study abroad in Business or Law and set yourself apart. Expand your horizons while enhancing your resume. An increasing amount of employers prefer applicants with overseas experience. Globalise your degree by taking courses abroad in Accounting, Economics, Entrepreneurship, Finance, Hospitality, Legal Studies, Management, Marketing, Tourism and much more!
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Program Types:
  • January Study
  • July Study
  • Language Study
Countries:
  • Belize
  • Cambodia
  • Canada
  • China & Hong Kong
  • Costa Rica
  • England
  • Fiji
  • France
  • Italy
  • Japan
  • Nepal
  • Netherlands
  • New Caledonia
  • New Zealand
  • Peru
  • Philippines
  • Scotland
  • South Africa
  • Spain
  • Tanzania
  • Thailand
  • Uganda
  • USA
  • Vietnam
  • Zambia
Area of Study:
  • Business and Law
    • Accounting and Finance
    • Economics
    • Hospitality, Tourism and Culinary Arts
    • International Business and Entrepreneurship
    • Law, Legal Studies and Criminal Justice
    • Management and Human Resources
    • Marketing and Advertising

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Available Courses by Program
COURSE: BUMKIT320
CREDITS: 3 US credits / 45 contact hours
OFFERED: January

Pre-requisite: Introduction to Marketing or equivalent

This course further develops the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures and identifying specific marketing techniques and the modifications necessary to accommodate cultural differences. Topics include global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economic and technological development, and the international monetary system. 

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COURSE: MGMT-X 460.394
CREDITS: 4 US credits / Approx. 36 classroom contact hours

The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this “new marketing world”, business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet, and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

COURSE: MRKT301
CREDITS: 3 US credits / 45 contact hours

A firm’s promotional efforts focus on developing and managing integrated marketing communications. This course studies the planning and implementation of demand stimulating promotion, i.e., advertising, personal selling, sales promotion and publicity/public relations. Promotion is seen as a key element of the marketing mix which contributes to an organisation’s cohesive marketing strategy.

CREDITS: 7.5 ECTS credits / 48 hours

This course covers a variety of topics including: Entrepreneurship in Europe, Introduction to Social Business, Business Planning, Disruptive Methods, Entrepreneurial Failure and Success, Pan-European Business Development as Entry Strategy, Business Model Generation, Digital Strategy, Cross-Cultural Management, and Company / Corporate Visits.

CREDITS: 7.5 ECTS credits / 48 hours

This course covers a variety of topics including: Luxury Brand Concepts, Luxury Markets, Understanding the Consumer Worldwide, Retail Marketing, Brand Strategy, Disruptive Methods, Distribution in the Luxury Industry, Champagne & Wine Business, and Cross-Cultural Management.

CREDITS: 4 Thai credits (3 US credits / 48 contact hours)
OFFERED: Afternoon class

This course provides an overview of the environment, concepts, basic differences, and practices involved in international trade and marketing. Topics include international trade theory and policy, export and import, global logistics management, digital marketing, global marketing strategies, and global strategic management.

COURSE: MK 320
CREDITS: 3 US credits / 45 contact hours
OFFERED: Session 2

International marketing is more than a simple application of marketing principles to more than one country. In a world that becomes increasingly globalised, marketing strategies become absolutely essential. Both global and international marketing are attached to each other. On one hand, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. On the other hand, global marketing involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. Cross-cultural differences have an important role in both internal and external ways.

This course provides the knowledge of the fundamental concepts of international marketing from a European perspective. It is organised so that each class is either a lecture or a case discussion. In this course you will learn to look at international marketing problems through the lens of an analytical framework.

COURSE: CPCRCM360 / HPHTCM360
CREDITS: 3 US credits / 45 contact hours
OFFERED: July Sessions: 2, A

Italian destination cities immediately conjure up images of the art, food, fashion, wine, and culture in which their fame lies: fashion shows and La Scala in Milan, Renaissance art in Florence, Brunello wine in Montalcino, the Biennale and Carnevale in Venice. This course will explore how creative advertising strategies have been produced and implemented, their effect on city identity, the proliferation of creative areas in destination cities, and the future of creativity and creative marketing. Case studies of both well-established metropolises and developing destinations will be examined.

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COURSE: BUEREM305 / BUMKEM305
CREDITS: 3 US credits / 45 contact hours
OFFERED: July Sessions: 1, 3, A, B

The primary purpose of this course is to provide marketers with an in-depth understanding of product development practices including innovation, product strategy and processes, customer needs, identification, idea generation, concept development and optimization, forecasting, and launch. The course will analyze the marketing development strategies of new entrepreneurial companies with low budgets and little or no brand development. An important component of the coursework features hands-on approaches to real-life business problems that require application of topics learned in the classroom. Students will be introduced to highly creative and effective experiential forms of learning ranging from case studies to business plans, entrepreneurs in the classroom, conducting entrepreneurial audits, working with concepts of marketing inventions, and consulting projects. Furthermore, students will be part of a dedicated lab team of cross-disciplinary learners led by faculty and advisers, and will collaborate with executives and representatives from real companies on comprehensive business issues. Coursework includes site visits to local companies and special guest lectures from local prominent entrepreneurs.

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COURSE: FTFMFB330
CREDITS: 3 US credits / 45 contact hours
OFFERED: July Sessions: 2, A

This course addresses the new professional shopper profile by examining both the customer-oriented features of the industry as well as the general business principles of the fashion industry. Topics analyse the profession of the personal shopper, understanding the nature of services provided, as well as the strategies advised to clients from wardrobe analysis and purchasing. During the course, students will discuss fashion both in relationship to fashion history and international trends as well as communication and protocol for special occasions such as events. The final part of the class will include career guidance and marketing and promotion principles to build a customer base.

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COURSE: BUMKFM280 / FTFMFM280
CREDITS: 3 US credits / 45 contact hours
OFFERED: July Sessions: 4, B

This course is an introduction to marketing and merchandising concepts in the fashion industry. Emphasis is placed on the apparel and accessory industry in Italy. Students learn terminologies specific to the field. Topics include the meaning of the “brand” in today’s consumer market, how to forecast trends, the product supply chain, the vertical business model and outsourcing, visual merchandising, advertising, different forms of in store and non-store retail, consumer behaviour and profiles, and store location and design. On-site visits to fashion retailers in Florence are an integral part of this course with suggested field trips to local designers as well as to fashion museums such as the Gucci Museum. Other topics include: Product development cycle of the fashion industry: the initial forecast, consumer analysis, marketing plans, sourcing and presenting the product. The importance of retail marketing and “experience shopping” – visual merchandising through analysis of store layout. The course will also cover market research and target customer identification, visual merchandising, direct marketing, internet and social media, and traditional advertising, and will focus on how to generate media attention through public relations (press relations, press kit releases, sponsorships, events, etc.).

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COURSE: BUMKIM280
CREDITS: 3 US credits / 45 contact hours
OFFERED: July Sessions: 3, B

This course is designed for non-business majors and introduces students to the role of marketing within a business. Through a combination of lectures, case studies, readings and simulations, students will address analytical marketing concepts and techniques developed from economics, psychology, statistics, and finance in order to plan and develop products and services to satisfy the needs of target customers. Topics include product planning, pricing, promotion, advertising, distribution policies, targeting, and market research techniques.

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COURSE: BUMKMM315
CREDITS: 3 US credits / 45 contact hours
OFFERED: July Sessions: 1, A

The course discusses and analyses major marketing themes and concepts. Students will examine the influences a marketing plan has on Product definition (market of reference and segment analysis), Price, Place (distribution channels), and Promotion. Topics include an introduction to marketing, marketing planning, product concepts and product management, segmentation, targeting and positioning, consumer buying behaviour, promotional activities, channels of distribution, and pricing concepts. The course will also discuss a valid approach to the marketing process, from analysis to planning, implementation, and control of programs designed to generate the desired exchanges with target markets for the purpose of achieving organisational objectives.

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COURSE: 4MARK005W
CREDITS: 20 UK credits
OFFERED: Session 1

This module is rich in theory from consumer studies, psychology and sociology explaining why consumers behave the way they do and how marketers can use this information. Both customer and organisational decision-making processes are explored.

COURSE: 4MARK001W
CREDITS: 20 UK credits
OFFERED: Session 1

This module provides students with an introduction to marketing and its role in business and society. It gives students an overview of the principles underpinning marketing activities, and is both an introduction to the subject area. The module aims to introduce the key concepts of marketing, an understanding of consumer behaviour, and an evaluation and application of marketing tools in the context of contemporary major social and environmental issues.

COURSE: 4MARK006W
CREDITS: 20 UK credits
OFFERED: Session 2

Creating and managing successful brands is a source of competitive advantage to modern organizations. This module provides students with the fundamental understanding of brands, brand positioning and brand portfolio management. It engages students by practical demonstration of the effective use of marketing and branding tools. At the heart of an effective brand strategy, is its seamless integration with the marketing mix. A successful brand plan does not only address how the brand will be communicated but also how it will be protected.

Students will visit the Museum of Brands (subject to change).

COURSE: COMM 148
CREDITS: 4 US credits

Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies.

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CREDITS: 7.5 ECTS credits / 48 hours

This course covers a variety of topics including: Entrepreneurship in Europe, Introduction to Social Business, Business Planning, Disruptive Methods, Entrepreneurial Failure and Success, Pan-European Business Development as Entry Strategy, Business Model Generation, Digital Strategy, Cross-Cultural Management, and Company / Corporate Visits.

CREDITS: 7.5 ECTS credits / 48 hours

This course covers a variety of topics including: Luxury Brand Concepts, Luxury Markets, Understanding the Consumer Worldwide, Retail Marketing, Brand Strategy, Disruptive Methods, Distribution in the Luxury Industry, Champagne & Wine Business, and Cross-Cultural Management.

COURSE: ISSU9BS
CREDITS: 10 UK credits (24 contact hours + independent study & full-day excursion)
OFFERED: Session 1

Marketing and Branding Scotland aims to give students a basic understanding of the environment within which business in Scotland operates and how its culture is sold globally and how culture is used to sell goods and services. In addition, the module will provide an introduction to an understanding of what Marketing is, how it can be used, especially in the context of smaller businesses. Themes of place marketing, nation branding and the importance of cultural heritage in the marketing process will also be introduced.

Excursion(s): This module’s excursion includes a visit to a Scottish drinks manufacturer, food producer or Scotland’s national tourism agency.

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