COURSE: TOUR 214
CREDITS: 18 points
Pre-requisite: 108 points.
This course explores the complex value chain that delivers wine from vineyard to consumer. It provides an introduction to everything from viticulture and winemaking, to the role of intermediaries, wine retail (off-licence) and the hospitality sector (on-licence). Students are also introduced to the role of wine (and wine tourism) in regional development.
The wine industry and wine tourism are becoming increasingly significant aspects of the New Zealand economy. This course provides students with an overview of the diverse nature of the wine business with an emphasis on how wine and tourism intersect. It uses examples from New Zealand and around the world to give you an appreciation of some of the key academic and business concepts behind the wine industry.
A core component is the gaining of skills and knowledge in wine appreciation. Workshops are dedicated to the acquisition of wine tasting skills and to gaining knowledge of a range of wines and aspects of wine marketing from around the world.
A non-compulsory field trip to Central Otago gives students direct exposure to wine making operations and cellar door management. The paper is ideal for those wishing to enter the wine industry, those looking to develop their wine knowledge to use in the business environment, those wishing to learn more about the marketing and sales of symbolic consumer goods, or those with an interest in wine. It is suited to current students and those who wish to return to study.
Wine examination: 20%
Final examination (open book): 30%
NOTE: Please be aware that this course has limited places. If you are interested in undertaking this course, CISaustralia recommends that you apply for the program as soon as possible.
Contact CISaustralia For Syllabus