CREDITS: 3 US credits / 45 contact hours
OFFERED: July Sessions: 4, B
Pre-requisite: Basic knowledge of Adobe Creative Suite, or similar software, is highly recommended.
This course centres on visual communication design as a human communication problem and focuses on essential aspects of the profession and of the education of designers. The visual communication designer works on the interpretation, organisation, and visual presentation of messages. Sensitivity toward form should go hand in hand with sensitivity toward content. Visual designers concentrate their work on the effectiveness, appropriateness, beauty, and budget of the messages. Through a series of tasks and exercises, the ubiquitous presence of visual communication principles will let the student see the many aspects of shape, colour, space, typography and movement more compellingly as manifestations of one coherent medium. Topics include the study of space, colour, frame, layout theory through the principles of Gestalt Psychology and other fundamentals concepts. The course will focus primarily on the basic computer programs for visual communication from the Adobe Suite. This class includes experiential learning with CEMI.
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