Industry Immersion Program – New York City, USA

Become industry ready in 3 weeks! Engage with some of the biggest brands from around the world, network with top executives, understand the value of self-branding, get hands-on insight into marketing and entrepreneurship, and learn how to ‘kickstart a start-up’! This internship opportunity in NYC is all set to bring out the best in you. Tap into that creative entrepreneurial side while experiencing everything New York has to offer.

Program Overview

Our Industry Immersion Program in New York City (IIP-NYC) is a unique opportunity for a limited group of students to engage in an intensive industry immersion internship over three weeks in July. The program will focus on and expose students to key academic business topics in marketing and entrepreneurship. Looking to kickstart a business or get valuable insider information about a career in some of the most well-known brands in the United States and the world? Then this program is for you! The program is designed for professional and personal development that combines academic and practical life with business skills with the goal of shaping you to be a well-rounded individual.

In today’s super connected world, your online reputation can be your strongest asset or your biggest liability, especially in the world of marketing where your influence points can help you land that dream job. That’s why before you join the IIP-NYC program, you’ll get access to 20 hours of online course materials to help you navigate the world of self-brand and remote working. You’ll learn how personal branding is becoming less of a competitive edge and more of a requirement for those looking for the dream job or next career step. Over the 20 hours of online learning prior to program start, you will cover modules in determining your unique skills, how to build an audience, how to grow influence, bring your brand to life and how to develop strong online social skills. On completion of the course, your online social accounts will be representing you and your desired career path including top tips of LinkedIn, Instagram, YouTube, Blogging and Twitter.

Over the duration of the online module you’ll also learn the critical remote working skills that employers now look for when recruiting new staff, such as online communication skills from organising your calendar to getting your video conferencing professionally perfect. You’ll also learn tips and tricks to keep on top of workloads and not miss those important deadlines.

While in New York City:

  • Each week you will focus on a different aspect of modern marketing, such as storytelling for social enterprises, problem solving, real time business challenges, influencer marketing for start-ups, social-first content campaigns, how to present a killer pitch and more.
  • We launch you into the ‘big time’ by spending the first two weeks visiting some of biggest and best companies and brands in the world and get a deeper look into how they market. Let’s not forget visits to Wall Street (insider tour), the Statue of Liberty, Brooklyn Bridge, China Town Markets, Ellis Island, a city tour and the Empire State Building!
  • Work with a cohort of like-minded entrepreneurs under the mentorship of industry professionals. Put your insight to work through practical hands-on projects, coming up with real solutions for real world companies and helping industry clients and social enterprises tackle marketing challenges.
  • Spend your final week learning how to kickstart a start-up. Attend sessions on branding, website creation, market research, company feasibility and pitch decks that will provide you with everything you need to know about starting your own business.
  • Nearing the end of the program, this ‘Innovative Experienceship’ concludes with The Bear Pit – where you will pitch your idea to a panel of local entrepreneurs to win the ‘investment’. The pitches are judged using criteria of Investability, Achievability, Positive Impact and Presentation. What a perfect opportunity to put all your training into action! You will get the opportunity, with limited time, to pitch and clearly communicate your idea. You will also have to answer questions after the pitch where you will be able to showcase your abilities, receive feedback and think on the spot. Finally, a post-pitch reception will be held; no better place to test out your newly acquired networking skills!
  • Throughout these three weeks, you will meet with leading entrepreneurs, get exclusive behind-the-scenes access to several big-name New York companies, attend networking events, travel to famous cultural sites and experience all that New York City has to offer. You will leave New York with well sought-after employability skills, numerous networking connections, a solid self/personal brand, and a newfound love for the Big Apple.

“Creativity – Confidence – Leadership” – Personal skills that you should acquire by the end of the program:

Develop your free thinking and tap into your creative thinking abilities. You will learn how to solve problems creatively, generate innovative ideas, present with confidence, lead and facilitate group discussions, work in a team and learn to professionally manage client relationships. With the latest online resources and technologies, you will learn to trust your instincts to make quick and effective decisions.

“Tell me about yourself.” Do you find yourself struggling with this question during a job interview? This program includes a pre-program workshop where you will be given an opportunity to work on your self-brand and understand what is important to you. There will be challenges each day that you will need to practically solve and begin to use some of the communication tools you have learned about during the online sessions. The outcome? A clear in-depth understanding of the importance of self-brand, modern workplace environments and an introduction to different sectors and industries. Learn how to nail first impressions and build a stunning professional online profile ready to blow your employers and recruitment managers away!

Develop your emotional intelligence and improve your awareness, control and expression of your own emotions, as well as the ability to handle interpersonal relationships diplomatically. Be able to adapt your communication to different environments and situations. Manage workloads, deadlines, international time zones and work/life balance. The entrepreneurship and marketing aspects involve a lot of teamwork – heightened emotional intelligence is not only key to becoming a great team player but also being recognised as a key trait/aspect of great leadership.

This program involves several client pitch opportunities with creative learning exercises. You will learn how to present with confidence and improve your public speaking and leadership skills. Say goodbye once and for all to stage fright and unlock your potential to conquer the world!


‘Innovative Experienceship’: We are kicking internships into the 21st century! Accelerated and challenge-based learning in creative environments combines practical training with impactful work experience to make you industry ready in three weeks. Over the course of the program, you are sure to develop key employability skills, business ideas and build your professional portfolio. Whether you are headed for further education, employment or entrepreneurship, this program is designed to benefit individuals from all backgrounds and interests.

Unique and Limited Opportunity: Our IIP-NYC program is designed with senior undergraduate students, postgraduate students and recent graduates in mind. The program offers exposure to new brands, networks, friends, ideas, concepts and culture, and the benefit of combining the practical with the theory.

Accelerated: Who knew impatience could actually be a good thing? We believe students and young professionals deserve the best career accelerators possible, so we have fast tracked the traditional 12-week internship program into a 3-week intensive immersion experience. Engage with some of the biggest and most well-known brands from around the world, network with top executives and high flyers from the United States, Australia and around the world, get an insight into how big (and small) business is done, understand the value of branding yourself, learn valuable presentation skills, experience the bear pit, build your resume with a unique and diverse experience, get hands-on insight into marketing and entrepreneurship, develop problem solving techniques, and learn how to ‘kickstart a start-up’. Become industry ready in just three weeks!

Location: Intern in the business capital of the world! Experience all that New York City has to offer. With the all famous Times Square and Wall Street, we believe there is no better place in the world to experience entrepreneurship and marketing. This program is filled with exciting day and evening excursions, as well as allowing weekends off to explore the Big Apple on your own!

Industry Immersion: Build academic, business, personal and professional skills. Develop your self-brand, learn about storytelling and influencer marketing, explore the social contexts of marketing and engage with leading entrepreneurs and industry mentors. Get exclusive access to large well-known companies, generate innovative ideas for real world clients, build your network, learn from inspirational start-up founders, build your confidence and leadership skills and much more while working and living in a city that never sleeps.

Professional Experience: Go behind the scenes and work with some of the leading entrepreneurs of many famous companies and get a taste of their marketing strategies and culture!

Client Experience – Real Solutions for Real Clients: Not only does the program allow you to build a professional portfolio, it also gives you real-life client relationship experience. A key element of the program is the completion of a real-world, client-based project for a start-up within the local community. Work and communicate with real world clients and complete business analysis reports, book and run meetings, present your final pitches and manage your relationship independently.

Networking: With several networking events on the program itinerary, you are given a number of opportunities to meet and chat with many leading entrepreneurs and build your network alongside your professional portfolio. This program is sure to have you leaving New York with some great contacts and a professional internship sure to stand out on your resume!

Kickstarting a Start-Up: Gain exposure to product design, business pitches, branding and online marketing. With impactful work experience and training, you will be given opportunities to develop and generate innovative business ideas and ready yourself for a pitch at a local co-work space.

Academic Credit: With 120+ contact hours, clear learning objectives and a final project, this program is specifically designed to fit practical and ‘work integrated learning’ (WIL) courses to suit your academic needs. CISaustralia will work with you, your University Careers Office and academic staff within your faculty to try and secure academic credit for this program towards your degree.

Sample Itinerary

Draft Itinerary:

Note: The below schedule is a sample only and provides an example of business visits that have been arranged in the past. The itinerary will change from year-to-year and participants will receive a copy of the final itinerary for their program during orientation.

Students will work on their self-brand and understand why that is important to them. The communication tools students gain from the online sessions will help them to solve the challenges students will be presented with each day on the program. The outcome of the online sessions will be to better understand the importance of self-brand, the modern work place environments and gain an introduction to different industries.


  • Sunday: Arrivals, Orientation, Welcome Dinner, Times Square, City Night Bus Tour
  • Monday: Business Visits, City Tour
  • Tuesday: Business Visit: Buzzfeed, Wall Street Inside Tour
  • Wednesday – Problem 1: Storytelling for Social Enterprises: Business Visit: GiveMeTap (Client Pitch), Project work, Empire State Building Observatory
  • Thursday: Project work, Business visit
  • Friday: Project work, Present to Company, Networking Event
  • Saturday: Visit to Statue of Liberty and Ellis Island
  • Sunday: Free Day


  • Monday – Problem 2: Influencer Marketing For Start-Ups: Business Visit: Epic Signal (Client Pitch), Project work, Business visit
  • Tuesday: Project work, Business Visit: Pitchfork, Networking Event
  • Wednesday: Project work, Present to Client, China Town Markets
  • Thursday – Problem 3: Create a Social First Content Campaign: Business visit (Client Pitch), Projects, Business visit
  • Friday: Project work, Networking Event
  • Saturday: Free Day
  • Sunday: Free Day


  • MondayFinal Pitch, Projects, Present to Client
  • Tuesday: Sessions: Business Idea Pitch from Cohort and Company Feasibility, Networking Event
  • Wednesday: Sessions: Website Development and Brand, Brooklyn Bridge Excursion
  • Thursday: Sessions: Pitch Deck
  • Friday: Sessions: Pitch Deck and Pitch Night to Business Bears
  • Saturday: Free Day, Farewell Dinner
  • Sunday: Departure

Please note: This draft itineray is presented to give participants an idea of program flow and sample business visits. Due to factors out of our control, business visits may be cancelled at the last moment. Factors such as individual presenter’s health or weather could impact the day to day schedule and visits. While business visits have been secured, each participant should remain flexible and appreciate these considerations.

Program Facilitators

Neil Finnie, Course Facilitator
An experienced entrepreneur currently working in the area of training and start-ups. Neil has launched businesses in a range of diverse industries from construction to tourism in the UK, France and Japan. As founder of Corkscrew, a training provider with a twist, Neil has been creating unique environments and programs to develop key professional skills in students for more than six years, including running workshops for MBA and MSc students. He has extensive experience in developing early stage businesses with strengths ranging from Brand Storytelling to Social Media strategy. Neil also works closely with the business school at Exeter University in the UK and IHM Business School in Stockholm Sweden.


Kailee Moszynski, CISaustralia On-site Program Leader
Kailee’s background and continued passion is in Business Administration and Marketing in additionto years of experience working in international education and delivering programs around the world. Kailee will provide students with 24/7 on-site support. She has been involved in supporting every stage of running a business and, on any given day, has her hands in sales, marketing, HR, finance, customer service, management and much more. In her years in international education, Kailee has been an integral part of all stages of international internships and placements: from initial advising to admissions, enrolment and in-country program delivery. Kailee believes the best way to experience a new city is to live life as a local. She is excited to help you find your way in NYC – her favourite city in the world!


Begin your Industry Immersion Program with an orientation and a welcome dinner at Times Square! Students enrolled in the IIP-NYC marketing and entrepreneurship program will have the opportunity to visit some of the iconic sites around the city.

  • City Night Bus Tour – Explore the famous New York City at night on a single or double decker bus. Taking you to all the iconic sights in the city, you are free to hop on and hop off at your leisure.
  • Statue of Liberty – Built in 1865 by a Frenchman, the Statue of Liberty is still recognised as a symbol of opportunity and freedom to many. Take a ferry to and from Ellis Island, Liberty Island and catch a glimpse of the city and New York Harbor from Lady Liberty’s crown.
  • Visit to the Famous Wall Street – Explore the history of the American economy. Learn about the 400 years of history that led to modern Wall Street. See where high-agenda meetings take place, where billion-dollar deals are negotiated and where the fate of the American economy lies. Get a glimpse of where the leaders of industry and Wall Street’s “masters of the universe” live and work and be inspired by the entrepreneurial spirit of once immigrants who built some of the largest financial institutions there are in the world today.
  • Empire State Building – More than just a spectacular view, the Empire State Building is truly an immersive experience inside a world-famous landmark. Soar to the observation decks on the 86th and 102nd floors for unforgettable 360° views of New York City and beyond, and watch the sun set over the city that never sleeps to take in the unobstructed and magnificent skyline!
  • China Town Markets – One of the oldest and most culturally diverse neighbourhoods on the island, the China Town Markets are sure to lure you with its colourful and idiosyncratic street life. Catch a whiff of fresh fish and duck roasts swinging in store windows, hear the clacking of mahjong tiles and shop for anything from paper lanterns to watches, to tire irons and a pound of freshly ground spices.
  • Brooklyn Bridge – An architectural marvel and a magnificent example of urban design, the world’s first steel suspension bridge connecting Brooklyn and Manhattan stands tall and never fails to offer pedestrians spectacular views of lower Manhattan, the East River and the ever-developing Brooklyn waterfront.


New York City is truly the city that never sleeps. From incredible art galleries and museums, Time Square, Broadway, amazing architecture, hole in the wall clubs and a thriving music and arts scene, and some of the world’s best restaurants, New York has something to offer every student and traveller. Experience modern styles blended with historical beauty, taste amazing food and live in one of the most vibrant cities in the world! Life in The Big Apple is fast-paced, charming and steeped in culture. Students will find limitless activities to do and sites to see while living and studying in the largest metropolitan city in the United States.

People around the world are familiar with iconic NYC sites such as:

  • The Statue of Liberty – A colossal neoclassical sculpture on Liberty Island in New York Harbor
  • Empire State Building – A 102-story skyscraper located on Fifth Avenue between 33rd and 34th Streets in Midtown, Manhattan
  • Central Park – An urban park in Manhattan
  • The MET – The Metropolitan Opera House located on Broadway at Lincoln Square on the Upper West Side
  • Grand Central Station – A commuter, rapid transit railroad terminal at 42nd Street and Park Avenue in Midtown
  • Time Square – A major commercial intersection, tourist destination, entertainment centre and neighbourhood in Midtown
  • Broadway – Various theatrical performances presented in the Theater District and Lincoln Center along Broadway


Accommodation is provided for the length of your program at the well-known YMCA – on Manhattan Island in the heart of NYC.

The west side ‘Y’ is located mere steps away from Central Park and down the street from Columbus Circle and the Lincoln Center, which is home to the Metropolitan Opera, Jazz at Lincoln Center, the New York City Ballet, and the New York Philharmonic. Situated in a lively and friendly neighbourhood, the Upper West Side is filled with boutiques, trendy bars, live music venues, high-end retail stores and easy access to subways and transportation (Times Square is a short 10-15 minute subway ride away!). The Y is in the perfect location to experience and explore New York City!

Participants will enjoy clean, air-conditioned rooms, 24-hour security, housekeeping service and free Wi-Fi, plus amenities that include two swimming pools, a large, well-equipped fitness facility, snack cafe and cosy lounge.

There are no cooking or laundry facilities at the Y, however, there are thousands of restaurants to choose from in Manhattan alone with hundreds within a short walk. The nearest laundry mat is only three blocks away.

For this program, there are three housing options:

  • Shared bunk room – small, basic room. Two single beds, semi-private bathroom* down the hall
  • Single room – small, basic private bedroom, semi-private bathroom* down the hall
  • Single room – small, basic private bedroom, private bathroom en suite

*Semi-private bathrooms are located down the hall from the bedroom. They are private rooms that lock when they are in use, and include a toilet, basin/sink, and standing shower. The semi-private bathrooms are not for our students’ exclusive use during the program – they can be used by other patrons who’ve opted for a semi-private bathroom. As such, it’s important to ensure that no personal belongings are left behind after use.

Each room includes:

  • Linens
  • Housekeeping
  • Lift/elevator access
  • Free Wi-Fi
  • Heating and air-conditioning
  • One desk, able to sit one person
  • Bathroom access (semi-private or private, depending on room type chosen)

Amenities at the YMCA:

  • Fully-equipped gym and fitness facility (including machines, weights, cardio equipment, squash courts, basketball courts, running track, and two swimming pools)
  • Group exercise classes
  • Gourmet cafe (snacks, coffee, tea, and breakfast and lunch options)
  • Lounge area (a great place to sit back and relax or study)

View accommodation and amenities here

Centrally located, the Y is easily accessible (59th Street transit hub) by a plethora of subway lines that can take you all over the city. Tourist destinations like Broadway, Times Square and the Rockefeller Center are short journeys away. If you prefer to walk, Central Park is steps away and you can stroll, bike or jog through the Park to get to other places in the city.

The Y is occupied by visitors to the city and also local families. We expect students to respect all occupants in these apartments and the local community by keeping noise levels down and following local apartment and community policies – living in an environment of mutual respect.

Accommodation in Manhattan and New York City in general is in high demand. The Y is ideal for our students because it offers basic, clean rooms and bathrooms, has 24-hour security, and is located in a safe, central neighbourhood. Because housing is in such demand and the program is located in the heart of the city, space is hard to come by, and the rooms at the Y are likely to be smaller than what students are used to in Australia. The Y is conveniently located to provide students with easy access to the Big Apple and all it has to offer, meaning students will spend most of their time out of the Y and on the streets of New York!

Academic Credit

An added bonus to your CISaustralia internship is that many universities in Australia will recognise your internship and grant you academic credit. Many progressive universities recognise high-quality internships as part of an elective course, a practical experience element of your degree studies and/or a Work Integrated Learning (WIL) course.

If you are interested in gaining academic credit for your internship towards your degree at your university in Australia, you should apply for pre-approved academic credit at your home university. Contact your International Office, Academic Advisor/Head of Department or Careers Office to see if this option is available.

CISaustralia will work with you, your university’s Careers Office and academic staff within your faculty to try and secure academic credit for this program towards your degree.

CISaustralia can provide a certificate of participation for every placement. Please contact us for more information.

Program Fee & Dates

July 2019
Application Deadline14 April 2019
Arrival Date23 June 2019
Departure Date14 July 2019
Program Fee A$ 5,799 - 8,799
OS-HELP A$ 6,791
January 2020
Application Deadline03 November 2019
Arrival Date12 January 2020
Departure Date02 February 2020
Program Fee A$ 5,799 - 8,799
OS-HELP A$ 6,791


Program fees include the following:
  • Industry Immersion Internship placement and supervision (120 hours)
  • Pre-Program Online Workshops (20 hours)
  • CISaustralia support before, during and after the program
  • Financial advice
  • Assistance with travel arrangements
  • Accident and medical insurance (unless provided by your home university)
  • Public Liability Insurance
  • Pre-departure guide and session
  • Airport pick-up (on specified program arrival date within designated arrival times)
  • Shared bunk room accommodation. Private room available for additional fee of A$1900
  • Welcome and Farewell dinners
  • Business visits
  • Networking events
  • Cultural excursions – City Night Bus Tour, Statue of Liberty, Wall Street, Empire State Building, China Town Markets, Brooklyn Bridge
  • On-site orientation
  • CISaustralia 24/7 on-site support – Site Director
  • CISaustralia Certificate of Completion

What is not included:

  • Flights
  • Visa application costs
  • Meals
  • Optional excursions or free-time activities
  • Departure airport transfer
  • Personal travel expenses

Please note that you also need to budget for flights, visa, meals and personal travel expenses. We can provide a realistic sample of expected additional expenses so you can be fully prepared for all expected costs and budget accordingly.

CISaustralia reserves the right to alter fees at any time due to currency fluctuations and/or fee changes made by our partners.

Dates are for reference only and are subject to change. Please do not book flights until you have received the confirmed dates in your acceptance paperwork.

Adventure Awaits

Subscribe to our newsletter & get the most up-to-date job listings and CISaustralia experiences!